Hey everyone - well, despite the lateness of this post, my company is Dignity PLC. Dignity is a UK funeral director company. The company is actually made up of approximately 75 acquired individual funeral directorships - the oldest of which dates back to 1812. Today, Dignity's services include pre-paid funeral plans and crematoriums, besides their funeral homes, and they are listed on the London Stock Exchange. Funnily enough (though not exactly profit related) Dignity also offers advice on how to conduct oneself properly at a funeral!

According to Wikipedia, Dignity is 'one of the largest providers of funeral services and is the leading provider of pre-paid funeral plans in the United Kingdom'.

I have come across several blogs about Dignity PLC - one from a consumer's point of view and the second from an investor's perspective. The Good Funeral Guide had a scathing review of Dignity's prices, basically stating that they are completely unaffordable for many potential clients.

On the other hand, Peter Stephens from investor advice website the Motley Fool recommends Dignity PLC as a viable option, comparing it to BP for earnings potential in 2016! While the thought has occurred to me before (coming from a town where one family-owned company seems to hold most of the funerals) it's quite simple: death really does equal repeat sales. However, I believe the challenge for Dignity lies in meeting the expectations of middle-wage earners and yet maintaining high standards of service.